Product Description

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers:

1)      The Context of PR

2)      The Concepts of PR

3)      PR Specialisms

4)      PR in the public and private sector

This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

Product Details

• Amazon Sales Rank: #86758 in Books
• Published on: 2006-03-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 672 pages

From the Back Cover

 'Finally - a student-centred textbook for public relations undergraduates! This book provides a lively and comprehensive discussion regarding fundamental concepts and specialist areas whilst applying an international perspective. Lecturers and students will find the learning features such as focused learning outcomes, activities and case studies particularly useful in examining public relations theory and practice.' Julia Jahansoozi, Principal Lecturer & Division Leader Course Leader: MSc International Applied Communication, Division of Applied Communication, Lancashire Business School

Exploring Public Relations is the definitive academic text on public relations. Guiding you through the subject, it builds your knowledge and understanding with a practical, no-nonsense approach. This text provides students with a comprehensive understanding of the subject.

'The authors of this book are well-known and established teachers in the UK and their pedagogical expertise is apparent in this undergraduate text. Key theories are usefully summarised by a variety of educators and practitioners providing multiple perspectives. The book includes many features to aid learning such as definition boxes, minicases and think abouts.' Jacquie L'Etang, Director M.Sc. in Public Relations, University of Stirling

 In this book you will learn about:  

• Public relations and its role with the organisation

• The PR campaign management process

• Specialist areas including management, financial PR, public affairs, crisis management, and more!

Geared towards both undergraduate and postgraduate students studying public relations, corporate and applied communications, key features include: 

• Think about boxes to encourage critical reflection

• In-depth international case studies to provide a global perspective

• Cutting edge PR theory applied to build a framework bringing the subject to life

‘Exploring Public Relations is an up-to-date and modern textbook

combining cutting-edge theory and classic thinking that will challenge

students, academics and practitioners alike. The authors are to be

congratulated on the breadth and depth of the perspectives provided

encompassing both the public and private sectors.’Paul B. Horsle, Horsle Communications and ex. Assistant Director of

Norwegian Central Information Service

Dr Ralph Tench is the subject leader for public relations at Leeds Metropolitan University. A member of the CIPR, he has presented his research around the world and taught public relations at several European universities.  Tench is widely published in books and academic journals ranging from management to education journals.

 Liz Yeomans is principal lecturer in public relations at Leeds Metropolitan University. Since joining the university Yeomans has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, Liz has developed and taught new courses for working professionals – including the nationally-recognised qualification the Chartered Institute of Public Relations Diploma.

Customer Reviews

Useful for Beginners
This text came highly reccommended by my lecturer and it is easy to see why. The layout keeps you interested and for those that don't know a lot about the career subject the book provides theory in an easy to understand format but also gives you an insight into what you could end up doing post degree. Very informative, not too expensive and a worthwhile read. Would buy it again in a heartbeat

Essential for future PR practitioners
This book is a must have for anyone studying or hoping to pursue a career in PR. It is our core reading book for the PR degree course and I have found it very useful. As with all academic books some of the referencing systems and quotations are a bit mind-boggling at first, but as you work through it and re-read it you will find it progressively easier to read and it will become and essential source of information.

great
great book, really helpfull for my exam. i recommend it to everyone who is studying pr