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Marketing Strategy and Competitive Positioning
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| List Price: | £47.99 |
| Price: | £42.74 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Product Details
- Amazon Sales Rank: #145752 in Books
- Published on: 2007-12-17
- Original language: English
- Number of items: 1
- Binding: Paperback
- 632 pages
