Product Description

Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation, media relations, and a new chapter on celebrity, to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.

Product Details

• Amazon Sales Rank: #170549 in Books
• Published on: 2009-06-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 696 pages

From the Back Cover

 Exploring Public Relations is the definitive academic text on Public Relations. The first edition, which published in 2006, has sold in its thousands and is now essential reading on courses in PR at undergraduate and postgraduate level. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
New to this edition:  

•  New chapter on ‘celebrity’, keeping up to date with the latest PR stunts

•  Rewritten chapter on Media Relations

•  More case material on internationalisation/globalisation - from Asia and South America specifically, showing the truly global nature of PR

•  Glossary at the back of the book guides the reader through the jargon

Professor Ralph Tench is professor of communications education at Leeds Metropolitan University. Ralph was the subject leader for public relations and communications at Leeds Metropolitan University for 10 years where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He is widely published in books and academic journals ranging from management to education journals and has presented his research around the world.

 Liz Yeomans is subject leader for public relations and communications at Leeds Metropolitan University. Since joining the university in 1994, Liz has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, she has developed and taught new courses for working professionals – including the nationally recognised qualification the Chartered Institute of Public Relations Diploma.

Customer Reviews

Useful for Beginners
This text came highly reccommended by my lecturer and it is easy to see why. The layout keeps you interested and for those that don't know a lot about the career subject the book provides theory in an easy to understand format but also gives you an insight into what you could end up doing post degree. Very informative, not too expensive and a worthwhile read. Would buy it again in a heartbeat

Essential for future PR practitioners
This book is a must have for anyone studying or hoping to pursue a career in PR. It is our core reading book for the PR degree course and I have found it very useful. As with all academic books some of the referencing systems and quotations are a bit mind-boggling at first, but as you work through it and re-read it you will find it progressively easier to read and it will become and essential source of information.

great
great book, really helpfull for my exam. i recommend it to everyone who is studying pr