Product Description

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Product Details

• Amazon Sales Rank: #154604 in Books
• Published on: 2008-12-09
• Original language: English
• Binding: Paperback
• 752 pages

From the Back Cover

As you’ll know from today’s news, the world of international business moves quickly. And as a student of the subject, you’ll need a textbook which keeps pace with the ongoing developments in both theory and practice.

This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – and the emerging markets in world trade, such as Brazil, India and China.

Critical to your successful study of international business, the book provides:

• a brand new chapter on China
• 5 dedicated chapters on key regions of the world
• 100 case studies drawn from a wide range of sources

• key frameworks to provide clarity and continuity of understanding
• a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm

So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business – from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.

Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.

About the Author

Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.

Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.

Customer Reviews

Well Written Achedemic Book
Fellow university undergraduates of accounting and business degree courses will agree with me that very few text books are well written. This is one of the exceptions.

It's easy to read, easy to learn from and provides good examples - though sometimes out of date.

The book is well layed out, neatly colour coded and doesn't bore you to death.

Easy 5*s.

Quite outdated
The book concerned is easy to read and has really some usefull information. But it is written pretty much from the American perspective. Towards some topics the authors are quite biased (see latter sentence) and sadly sometimes not completely accurat. It was published in 2003, but some data is even older and so it really appears sometimes outdated.