Product Description

It's practical. It's easy-to-use. It works. SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.

Product Details

• Amazon Sales Rank: #308986 in Books
• Published on: 2006-01-21
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

Customer Reviews

Using scenarios as a comprehensive planning tool
Herman Kahn, brilliant strategist and game theorist, is the godfather of scenario planning. (He partly inspired Dr. Strangelove, the creepy character played by Peter Sellers in the 1964 madcap movie of the same name.) During the 1950s and 1960s, Kahn used the intellectual tool of scenario planning to examine and write about the horrific consequences of thermonuclear war. Originally a national military strategizing tool, scenario planning crossed into the business world during the late 1960s. It does not predict the future. Rather, strategists use it to examine and plan for possible futures. Consultants and futurists Ian Wilson and William K. Ralston Jr. are bona fide scenario-planning experts, however, they could have explained more plainly exactly how companies should handle the complexities of carrying out the process. Some examples are unclear and the text sometimes becomes dense. Still, getAbstract finds that leaders and managers can benefit from this useful overview of the subject, particularly the structure of the 18-step plan for conducting a scenario-planning exercise.