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The Management and Practice of Public Relations
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| Price: | £26.99 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
Product Details
- Amazon Sales Rank: #1546699 in Books
- Published on: 1995-08
- Original language: English
- Binding: Paperback
- 327 pages
