Product Description

This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, the work is aimed at undergraduates and postgraduates of retailing.

Product Details

• Amazon Sales Rank: #587779 in Books
• Published on: 2000-05-05
• Original language: English
• Binding: Paperback
• 436 pages

Customer Reviews

Comprehensive, well-written and definitely worth reading
This book avoids unnecessary jargon, takes a sales and marketing-driven view of retail strategy but covers other disciplines well. The inclusion of a section about balanced business scorecards specifically for the retail sector was a real bonus.