Product Description

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

Product Details

• Amazon Sales Rank: #4084 in Books
• Published on: 2000-11-16
• Original language: English
• Binding: Paperback
• 300 pages

About the Author
TIM JACKSON is currently a senior lecturer in Marketing at The London College of Fashion where he has been for the last five years. He has experience of working in both buying and merchandising teams for different high street retailers, including Dash, Burton Retail, and Jaeger. - DAVID SHAW has enjoyed a long and successful career in the fashion industry, and has held both commercial and academic posts. He has lectured at the London College for Fashion and the London Centre for Fashion. Specialising in buying and merchandising, he has worked for famous names such as BHS, Debenhams, Burton Men's Wear, Principles and Bertie.

Customer Reviews

Excellent source of information for all aspects of fashion
An easy read even for the fashion layman, all idea's behind buying,marketing and merchandising exposed, I researched topics in a business library prior to reading the book, only to discover that it was a waste of time because everything I needed was in the book...

A must for all students
This book is extremely well written and great as an introduction to many areas of the fasion industry. Very easy to read. It is very thorough, and has a sense of humour too.

I am actually lucky enough to currently be a student to one of the authors of this book, and it is as good as being in one of his lectures.
I have worked myself in fashion and was able to indentify with many chapters in this book from my own experiences, - plus, there are plenty of new areas that I have learnt about!

kristel
I am fashion business entrepreneur and also a fashion designer. Although I ve been trained in many areas of management within start ups companies and studied fashion design, i knew I needed to read more about fashion retailing. I bought this book to help me to understand more specifically the dynamics of a business structure within the fashion retailing industry and the balance between business and design.
I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.
:-D quite long but the book deserves a long review!