|
E-shock the New Rules: The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers
|
| List Price: | £27.50 |
| Price: | £26.13 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
28 new or used available from £0.01
Average customer review:
Product Details
- Amazon Sales Rank: #900128 in Books
- Published on: 2000-11-24
- Original language: English
- Binding: Paperback
- 352 pages
Editorial Reviews
Amazon.co.uk, business pages 'What We're Reading choice, February 2000
'An unmissable journey into the future of e-commerce.'
Philip Kotler
'This book will help you answer whether your company is ready for virtual selling and how to proceed.'
Management Today
'A gripping tour de force.'
Customer Reviews
Entertaining, and informative
I am a final year BA student writing a 12,000 word dissertation entitled
"How will the rise of e-commerce effect high street fashion retailing in the UK and what impact will it have on the physical shopping environment?"
This book has helped my research greatly and covers many areas with in the subject of e-commerce including Digital TV, broadband technoligy, mail order, future shopping within stores and many many more.
The book is entertaining offering detailed models and illustrations where appropriate and poses many questions throughout,inspiring new ideas and encouraging the reader to think.
A fair number of international figures and examples are offered in addition to USA information.
A thourghly researchd and well presented read - I reccomend this book highly.
