Product Description

This book provides practical advice from the Chief Executive of a major PR firm on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change, he focuses upon reputation as the key to world-class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

Product Details

• Amazon Sales Rank: #515493 in Books
• Published on: 2001-10-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Review
.,."a good introduction for new public relations managers or entrepreneurs." --"Publishers Weekly"

About the Author
CHRIS GENASI is Chief Executive of the Corporate Division of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.

Customer Reviews

Thoughtful, well researched and well explained
Genasi's book addresses the serious subject of reputation and how reputation has become one of the chief assets of a corporation seeking to be competitive and productive in the 21st century.

Well researched and well presented, Genasi's arguments centre on the establishment and maintenance of reputation as a key business driver and not a cosmetic afterthought applied by opportunistic "spin doctors". Reputation management he argues is as important as any other area of a business and a good reputation can make the world of difference in an increasingly competitive and media saturated environment.

His personal experience from working at the highest level of communications and reputation management consultancy well qualifies his treatise on the subject, as well as providing a wide array of meaningful examples and case studies.

Winning Reputations shows very clearly why reputation matters, and then addresses the methods with which reputation can be built and managed.

An architects plan for corporate communications, together with some telling insights into some of the pitfalls and some of the issues which can face the reputation manager, provides the reader with an excellent overview of the world of "spin" without burdening him with jargon, generalisations or overly complex management theory.

I would unhesitatingly recommend this book to anyone who is interested in getting to grips with the essential role of effective communications and well managed reputation in achieving business goals.

Whether a seasoned communications professional or a manager looking to develop a greater understanding of a complex and often confusing subject, Genasi's book offers the answers to many questions.

It is a great credit to the author that he has managed to include so much worthwhile information and insight into such a compact and practical volume.

Bedside reading for the modern day spin doctor. . . and his patients!