Product Description

"Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.

Product Details

• Amazon Sales Rank: #236331 in Books
• Published on: 2002-12-13
• Binding: Hardcover
• 526 pages

About the Author
TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work. OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).

Customer Reviews

What everyone should know about retailing
Although essentially an academic text this is in reality a book for everyone. Retailing is at the centre of most peoples lives, and for those in business failure to comprehend its principles and application lead to disaster. This book should be read by every start up, and should be used by established firms to audit their own retail effectiveness. For the rest of us consumers it will entertain, and enrich, and when converstaion flags at dinner parties will give a competitive advantage. Find out how those multiples exploit us. Find about about cross docking. As well as the principles it is full of anecdote to amuse and entertain. As a nation of shop keepers this should be on everyone's bookshelf.