Product Description

Reviewers’ comments on the first edition
“Marks the coming of age of the academic study of media sport.”
Media, Culture & Society
“The book is extremely well-written – ideal as a student text, yet also at the forefront of innovation.”
International Review of Cultural Studies
“A thoroughly worthwhile read and an excellent addition to the growing literature on media sport”
Sport, Education and Society

Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.

This new edition examines the latest developments in sports media, including:

• Expanded material on new media sport and technology developments
• Updated coverage of political economy, including major changes in the ownership of sports broadcasting
• New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship.

The first part of the book, “Making Media Sport”, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, “Unmaking the Media Sports Text”, concentrates on different media forms – television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.

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Product Details

• Amazon Sales Rank: #590622 in Books
• Published on: 2003-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 272 pages

From the Back Cover
Reviewers’ comments on the first edition
“Marks the coming of age of the academic study of media sport.”
Media, Culture & Society
“The book is extremely well-written – ideal as a student text, yet also at the forefront of innovation.”
International Review of Cultural Studies
“A thoroughly worthwhile read and an excellent addition to the growing literature on media sport”
Sport, Education and Society

Sport, Culture and the Media comprehensively analyses two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.

This new edition examines the latest developments in sports media, including:

• Expanded material on new media sport and technology developments
• Updated coverage of political economy, including major changes in the ownership of sports broadcasting
• New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship.

The first part of the book, “Making Media Sport”, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, “Unmaking the Media Sports Text”, concentrates on different media forms – television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.

About the Author
David Rowe is a graduate of the Universities of Nottingham, York and Essex.

He is Director of the Cultural Industries and Practices Research Centre (CIPS) at the University of Newcastle, Australia.

His books include:
Popular Cultures: Rock Music, Sport and the Politics of Pleasure (1995).
Globalization and Sport: Playing the World (2001).

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Customer Reviews

Excellent review of a symbiotic relationship
This contemporary text looks at how sport and the media have developed a unique relationship. Their relationship has become symbiotic, meaning neither one can exist without the other. This book examines the reasons why the sport and media are interdependent and looks at specific case studies which back up his argument. The book is divided in two halves, the first looks at the rise of sport in the media relationship whilst the second half looks at the different types of media forms. The book , also looks at photographs, dismissing the old wives tale, 'the picture never lies' very accessible and informative.