Product Description

More Than Meets the Eye's clear structure and explanations have made it a standard text for media students. This new edition has been completely updated to meet the requirements of fast-changing syllabuses. Focused on the essential topics of institution, text and audience, it offers detailed explanations of key terms and issues, illustrating them with numerous examples from across the media. Graeme Burton lays particular stress on the production of meanings through the media, helping students to discover the implications of this process. The coverage of genres and representations has been greatly expanded. Information about media ownership and developments in technology is set out in relation to ideas about the media, how they operate and how they may be understood in relation to society. Major debates such as views on media violence and its influence are investigated as are core concepts such as identity, context and mode of address. Students will find that this book prepares them intellectually to engage with media issues, to conduct media analysis and to write about the media at A level and at an initial degree level. There are a range of quotations included, plus key questions checking understanding, plus chapter summaries. All of these take account of A level syllabus requirements. Activities and the description of study approaches have been revised to further help students deal with course requirements. The book continues to have useful support sections - a glossary, reading lists, a resource list.

Product Details

• Amazon Sales Rank: #733596 in Books
• Published on: 2001-11-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 312 pages

Review
"crammed with information... an ideal textbook for FE courses in the media and communication studies" THE LECTURER

Mediaed.org
...makes for an engaging read...