Product Description

Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition.

TEACH YOURSELF MARKETING:
- covers the key marketing areas of sales, advertising, PR and branding
- concentrates on the dynamic, imaginative side of marketing
- is easy to follow with useful activities and exercises
- includes a comprehensive "jargon buster" section
- is suitable for anyone working in or studying marketing.

Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.

Product Details

• Amazon Sales Rank: #542255 in Books
• Published on: 2003-03-28
• Original language: English
• Binding: Paperback
• 192 pages

Marketing Direct
"an excellent introduction"

Review
"an excellent introduction" (Marketing Direct )

About the Author
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.

Customer Reviews

Teach Yourself using a different book
If you are after a practical book to help you improve your marketing skills then look elsewhere.

The author is a copyrighter, not a pure marketeer as such, and this comes across in the seemingly random structuring and poor writing. He also desparately tries to 'upsell' himself by continually dropping in his web site address, plus the recommended further reading books are all written by himself. Such self promotion in a paid for book is a bad sign.

Content-wise the book seems to be very weak, for example it never presses the issue of marketing the benefits of a product, not it's features (a core principle of marketing as far as I was concerned).
Another bad indicator is that I am from a web background and the section about this was, in my profesional opinion, that of somebody who didn't know what they were talking about.

In summary I learnt nothing useful from this book and I doubt you will either.

Excellent in every way
As an aspiring radio producer, we were told my our course tutor to purchase this book as its an excellent way of getting to grasps with the basics of marketing. She wasnt wrong. The book is extremely well written, and provides a brilliant but yet simple introduction to marketing. If like me, you open the book having no idea what marketing is all about, you will be a lot wiser by the time you get to the other side.
This book is also on many marketing courses and degrees approved reading lists. Take it from me as an academic, that this book is certainly amongst the very best if youre new to marketing. Simply superbly written and excellently referenced. Jonathan Gabays website is also worth visiting as it provides an excellent backup and wealth of information to the book.