Product Description

Are you setting up a small business?
Do you need help to identify your product or service?
Are you looking for guidance in marketing and finance?

Product Details

• Amazon Sales Rank: #395322 in Books
• Published on: 2003-01-01
• Original language: English
• Binding: Paperback
• 192 pages

Independent, , July 17, 2001
This book hits the bulls-eye with every chapter... very highly recommended.

About the Author
VERA HUGHES AND DAVID WELLER started their own business, DEVA Training Services, in 1980. Before that they were involved in the retail industry for many years, and Vera became a Senior Training Advisor with the Manpower Services Commission, specialising in office and retail training.

They run their business as a partnership and have experienced all the rewards and traumas of setting up and running a very small business, which has thrived, diversified and changed and is still going strong.

Vera and David have written a number of books on retailing, published by Hodder & Stoughton and Macmillan.

Customer Reviews

Recommended to anyone starting their own business
Even though I am a long way off from starting my own business, this book is definetely something which I would feel would lead me in the right direction. The book is split up into chapters outling the main points of any business (money, premises, doing the books, etc....) and is a must for anyone thinking of starting their own business as, unlike the other books out there on business, it is split up and presented clearly making it very easy to understand and take in. Definetely recommended.

It's like having an experienced business person holding your hand.
When I began the long and winding road that was setting up my own business, this book was the first one I bought.

Step by step it lays out what you need to do, why you need to do it, in some cases what will happen if you don't do it and does this over 15 clearly laid out and concise chapters.

The language is straight forward and positive and this is particularily helpful in sections such as 'Doing the Books.' It actually made subjects such as VAT and Tax Returns understandible, (no mean feat).

The book is loaded with examples, helpful contacts and websites all that help make the process of starting your own business a lot less painful.

Additional to this the cover of this book is hillarious and in times of dispair can help put a smile on your face.

If you are thinking quitting the day job then this book is a must buy before you write your notice letter. For everyone else this is a good read to understand how business works and who knows you just might quit the day job too.