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Introduction to Communication Studies (Studies in Culture & Communication)
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| List Price: | £17.99 |
| Price: | £13.99 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.
Product Details
- Amazon Sales Rank: #174056 in Books
- Published on: 1990-10-11
- Original language: English
- Number of items: 1
- Binding: Paperback
- 224 pages
Editorial Reviews
British Book News
`...shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.'
From the Back Cover
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Customer Reviews
An excellent introduction to communication studies
This book gave me a great introduction to communication studies. It was not only helpful and easy to read but it was also suprisingly interesting. This book is a must if you are studying communication studies, advertising or marketing.
