Product Description

The authors correct eurocentric criticism from media studies in the past by examining Hollywood movie genres such as the western and the musical from a multicultural perspective.

Product Details

• Amazon Sales Rank: #141582 in Books
• Published on: 1994-11-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

From the Back Cover
Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist discourse and gender and Empire.
More than just a critique of Eurocentrism and racism, Unthinking Eurocentrism also confirms artistic, cultural and political alternatives, discussing a wide range of non-Eurocentric media including Third World films, rap video and indigenous media. Synthesising literary theory, meida theory and cultural studies to form a challenging interdisciplinary study, the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.

Customer Reviews

A Majestic, empowering work
As a social science student, I found this book invaluable in its incisive exposure of Eurocentrism. The authors treat the subject in a mature manner, and offer an alternative, that of decentering the discussion and making it multi-centric rather than Euro-centric. This book is sensitively written and does not offend Europeans, but seeks to reveal the hidden ways in which Eurocentrism manifests itself. I experienced the reading of this book as liberating and as a validation of my own thinking. I read a university library copy, but I intend to purchase a copy for my children to read - and to refer back to time and time again. It is a timeless work.