Product Description

Canadian National Cinema explores the idea of the nation across Canada's film history, from early films of colonisation and white settlement such as The Wheatfields of Canada and Back to God's Country, to recent films like Nô, LE Confessional Mon Oncle Antoine, Grey Fox, Highway 61, Kanehsatake, and I've Heard the Mermaids Singing.

Product Details

• Amazon Sales Rank: #179729 in Books
• Published on: 2001-12-13
• Original language: English
• Number of items: 1
• Dimensions: .65" h x 6.18" w x 9.22" l, 1.31 pounds
• Binding: Paperback
• 352 pages

Review
"The addition of of this title to the growing list in the series is most welcome."
-Bruce A. Austin, Communications Booknotes Quarterly
"Through close textual readings, Gittings' valuable study examines the ways in which Canadian films reflect and refract social forces of their times and address contemporary issues of representation and nation."
-Blain Allan, Queen's University
..."presents a fresh and uncompromising angle on Canadian cultural history while it traces the social implications of its stories on film. What emerges is a close and sympathetic analysis which focuses on the difficulties facing a national industry dominated by its powerful neighbour, the politics of representation internal to a multi-ethnic and multi-racial society, and the positive effects of strategic investment in local stories as well as the indigenisation of international genres."
-Graeme Turner, University of Queensland

From the Back Cover
The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. It explores the advertising industry and those who work in it, discussing topics such as agency structures; advertiser - agency relationships; media planning and buying, and regulation.
The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.
The Advertising Handbook challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future considering, for example, the advent of new 'communications' agencies. This book will be essential reading for anyone studying or teaching advertising or hoping to work in the industry.
The Advertising Handbook includes: · illustrations including recent high-profile advertising campaigns · detailed workshop exercises accompanying each chapter · a full glosssary of terms.

About the Author
Sean Brierley was a Lecturer in mass communications at Liverpool John Moores University and writes a regular column for Marketing Week.