Product Description

Music Genres and Corporate Cultures explores the relationship between economics and culture, and between corporate organisation and cultural forms.

Product Details

• Amazon Sales Rank: #246537 in Books
• Published on: 1999-06-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Back Cover
Music Genres and Corporate Cultures explores the workings of the music industry, tracing the often uneasy relationship between entertainment corporations and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Universal in managing different genres, artists and staff, and assesses various myths of corporate culture. How do takeovers affect the treatment of artists? Why was PolyGram perceived as being too European to attract US artists? Why and how did EMI Records attempt to change their corporate culture?
Through a study of three major genres - rap, country, and salsa - Negus investigates why the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. He explores why some artists get international promotion while others get neglected, and why some sounds are packaged as `world music. Negus examines the tension between raps public image as the spontaneous music of the s

About the Author
Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.