Product Description

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

Product Details

• Amazon Sales Rank: #434696 in Books
• Published on: 1998-03-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Back Cover
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Customer Reviews

thankyou...!!!
As I am researching the issue surrounding the effects of advertising on younger generations and their development as consumers I was having difficulty finding a book that provided a readable and detailed foundation of the topic - until I found this book. It covers issues from why advertisements are so effective to how children are unknowingly coersed into consumerhood from a very young age. This is a book I would certainly recommend to others both interested in and researching the area it was certainly more interesting than your average text book and very readable.