Product Description

This up-to-date introduction to modern business communication, integrates theory and practice, covers interpersonal, group, written, oral and corporate communication, and challenges orthodox views of the entire communication process.

Product Details

• Amazon Sales Rank: #616626 in Books
• Published on: 2001-12-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 320 pages

From the Back Cover
This is a comprehensive introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process.
Business Communication analyses how effective communication can be achieved in organizations that are changing to meet new social, economic and technological demands.
The subjects covered include:
Interpersonal communication, including the use and analysis of nonverbal communication
Group communication, including practical techniques to support discussion and meetings
Written presentation, including both paper and electronic documents
Oral presentation
The use of electronic media
As well as developing their own practical skills, readers will be able to:
Understand important principles underlying modern business communication
Apply these principles in varied business and corporate contexts
Critically analyse these principles, and their applications
Evaluate the role of communication in the changing busine

About the Author
Peter Hartley is Professor of Communication at Sheffield Hallam University. He has published widely and was part of the team that developed the first British degree in communication studies.

Clive G. Bruckmann has held positions in industry and research, and until his retirement was Head of the Communication Studies Division at the University of Witwatersrand. He is currently an examiner in business communication.