Product Description

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying PR with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * interviews with press officers and PR agents about their working practices * case-studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * specialist chapters on financial public relations, business ethics, online promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. Jo Chipchase runs Can-U-Hack-It Ltd - a Brighton based new media company. Johanna Fawkes is Course Leader for BA Public Relations at Leeds Metropolitan University. Anne Gregory is Head of the School o

Product Details

• Amazon Sales Rank: #458969 in Books
• Published on: 2001-05-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Customer Reviews

Very thorough, explains key concepts in understandable terms
I am studying public relations at university, and find this book very useful. For example, I could not grasp systems theory until I read about it in this book, and suddenly it made sense! It is quite a thorough yet simplistic text, and is certainly ideal for public relations students. Unlike many of the public relations text books that I have used, I find this book is very straightforward. As it is so concise, it is a very useful introductory text.

Pretty basic - but at least it is a start
I have yet to find a PR book that gives you any idea of how to do the real job in the real world

This would be fine as a 'course book' at college - but fairly useless if you are already working in PR

excellent from start to finish!
I am also studying PR at university, and this book helped me the most. if u are studying stakeholder theory, crisis management and internal communication this is the book for u!

the QMUC case study was particulary helpful!