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Advertising and Consumer Citizenship: Gender, Images and Rights (Transformations: Thinking Through Feminism)
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| List Price: | £70.00 |
| Price: | £66.50 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.
Product Details
- Published on: 2000-10-23
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 192 pages
Editorial Reviews
From the Back Cover
It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and provocative study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organising function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialised construction of the consumer which advertising creates and the figure of the citizen produced by contemporary political discourses of identity and belonging across Europe.
This book will be essential reading for all students of consumption, media and the new politics of citizenship.
