Product Description

The indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry.

---

Product Details

• Amazon Sales Rank: #54588 in Books
• Published on: 2006-05-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

From the Back Cover

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training.

The Fashion Handbook traces the development of the fashion industry and looks at how fashion can be understood from social, cultural and commercial perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.

The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.

The Fashion Handbook includes:

• A unique and wide overview of the fashion industry
• Chapters on specialist topics
• Contributions from recognised experts in both academia and the fashion industry
• Expert advice on careers in fashion retailing.

 

About the Author

Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media.

David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.

Tony Hines

Dr Tony Hines is Research Co-ordinator for the Marketing Group at Manchester Metropolitan University Business School with research interests in Retail Strategies.

Pamela Church Gibson

Pamela Church Gibson is Reader in Historical and Cultural Studies at the London College of Fashion.

Tim Jackson

Tim Jackson is a Principal Lecturer specialising in Fashion Marketing at the London College of Fashion and member of the editorial panel of The Journal of Fashion Marketing and Management. He is the Research Co-ordinator for the School of Fashion Promotion and Management and chairs the inter-College Fashion Management Research Group.

Carmen Haid

Carmen Haid is Head of Communications for Celine in the UK following her appointment in 2002. Prior to this Carmen was the PR Manager (UK) at Yves Saint Laurent for 4 years.

David Shaw

David Shaw is a Senior Lecturer in Fashion Retail and Marketing at the London College of Fashion.

Bill Webb

Bill Webb is a Senior Lecturer and Course Director at The London College of Fashion.

Matthew Jeatt

Director, Promostyl UK and Chief Executive Officer, MK Trends Ltd