Product Description

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

Product Details

• Amazon Sales Rank: #325930 in Books
• Published on: 2002-10-03
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

Review
There is a lot of hype about the importance of protecting and promoting a company's reputation, but much of it is based on woolly thinking and insubstantial evidence. The work of this research group is helping to put that right. - Prof. Paul R Jackson, Manchester School of Management

The reputation community of firms and academic researchers is growing. We need books such as this to help us to understand what is a difficult but exciting area to manage. - Prof. Dr. Cees B.M. van Riel, University of Rotterdam

The authors present a strategic framework for reputation management, concrete indications for the drivers of success and failure in this very important field and some very interesting case studies. What convinces me most is their special approach in measuring Corporate Personality from different stakeholder perspectives and in using this approach for both new theory development and concrete recommendations for practice. - Prof. Dr. Klaus-Peter Wiedmann, Chair of General Management and Marketing, University of Hannover, Germany

'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning

'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement

From the Back Cover

This is a unique book from four world leaders in reputation research, providing cutting-edge thinking about how organizations can improve. It covers dealing with the media, crisis management, the use of logos and other aspects of corporate identity, but it also argues the case for reputation management as a way of managing the long-term strategy of an organization. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and harmonizing what both value about the organization.

The book is a vital and up-to-date resource for specialists in Corporate Communications, Public Relations, Marketing, HRM and Business Strategy, as well as for senior management.

About the Author
itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.

Customer Reviews

The Definitive Book of Corporate Reputation
Davies and Chun, both outstanding academics, have written the clearest and most accessible book to date on corporate reputation, what it is and how to manage it.

They begin by placing reputation management in a strategic context relative to Porter, Mintzberg, etc, and progress through to a brilliantly conceived framework that can be used by corporations to both qualitatively and quantitatively measure their internal employee-derived identity against their externally derived customer image.

The 'gap' between the two can be used by management to realign the organisation so that it delivers what customers expect.

They then carry the application of the framework a crucial step further to 'baseline' against customer expectations for the sector allowing you to measure your performance relative to competitors and customer expectations of each.

Whether you are a CEO, involved in strategy development or responsible for marketing - this really is the next book you should read this year. An empirically derived framework for strategic and reputation management that will deliver real competitive benefit.

Really a must for building corporate reputation!
Reputation is at the heart of every success company. This book is really a must for building corporate reputation. Dealing with corporate repuation measurement and analysis, this book gives a new paradigm. What can this bok offer is not just building reputation for conventional companies only, but also for companies after merger and aquisition. A deep analysis with some study cases make this book really perfect.
Shortly, once again, this book is a must if you want to measure, build or analysis your corporate repuation.

excellent
it is a new book so it is really good. but the price is a little bit high to me