Product Description

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

Product Details

• Amazon Sales Rank: #908401 in Books
• Published on: 2003-04-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Review
' A treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently high quality set pf chapters. The hallmark of this work is that it includes unquestioned leaders in the field, contributing new ideas, new theories and new methods.' - Richard J. Lutz, J.C. Penney Professor of Marketing, University of Florida

From the Back Cover
What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject.

The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject.
Formerly only available in Hardback.