Product Description

This revised and updated second edition blends theory with practice, citing examples from a variety of sectors to give a clear and concise introduction to the retail product management process.

Product Details

• Amazon Sales Rank: #99715 in Books
• Published on: 2005-12-19
• Original language: English
• Number of items: 1
• Binding: Paperback
• 268 pages

Review
'It is [the] consistently practical approach that renders this book such a distinctive and valuable one. It is the logic of its presentation that renders it such a readable one.' - Journal of Retailing and Consumer Services

From the Back Cover

Retail Product Management represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range - which more generalist retail textbooks are unable to offer. Designed to be challenging, yet approachable to students, this book links established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. Retail Product Management also offers the following additional features:
*chapter introductions and summaries
*review and discussion questions
*boxed features and illustrative figures
*multi-sector mini-cases and three major case studies
*coverage of international aspects of retail product management.

About the Author
Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.