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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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| List Price: | £29.99 |
| Price: | £26.46 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.
Product Details
- Amazon Sales Rank: #124347 in Books
- Published on: 2007-02-27
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 328 pages
Editorial Reviews
Review
'In the past decade Charles Fombrun and Cees van Riel have succeeded in making reputation relevant to professional experts and the corporate boardroom alike. In years to come reputation management will become as indispensable to the corporate world as accounting and business management are right now.'
-Jules Prast, Executive Vice President & Global Director of Corporate Communications, Royal Philips Electronics
"This volume offers a sophisticated how-to guide, modeling the flow and language that architects of communication systems could immediately appply wtih precision and skill." Choice
From the Back Cover
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Shell, Microsoft, Altria and Johnson & Jonhson. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
About the Author
Erasmus University Rotterdam, The Netherlands The Reputation Insitute, New York
