Product Description

This up-dated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language.

---

Product Details

• Amazon Sales Rank: #74591 in Books
• Published on: 2007-01-09
• Original language: English
• Number of items: 1
• Binding: Paperback
• 328 pages

From the Back Cover

Following the success of the first edition, Semiotics: the Basics has been

revised to include new material on the development of semiotics from

Saussure to contemporary socio-semiotics. This second edition is fully

updated with an extended index, glossary, and further reading section.

Using jargon-free language and lively up-to-date examples, this book

demystifies this highly interdisciplinary subject and addresses questions

such as:

• What is a sign?

• Which codes do we take for granted?

• What is a text?

• How can semiotics be used in textual analysis?

• Who are Saussure, Peirce, Barthes and Jakobson – and why are they

important?

The new edition of Semiotics: the Basics provides an interesting and accessible

introduction to this field of study, and is a must-have for anyone

coming to semiotics for the first time.

Daniel Chandler is a Lecturer in the department of Theatre, Film and

Television Studies at the University of Wales, Aberystwyth.

About the Author

Daniel Chandler is a Lecturer in the Department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.

---

Customer Reviews

Interesting and thorough, but not the casual read it's packaged to be
'Linguistics: The Basics' by R.L. Trusk was a real pleasure to read. It gave everything it promised, a jargon-free and accessible introduction into the discipline of linguistics, and its jovial tone ("What's most astonishing is..."; "I can't wait to tell you about...") made it such a pleasure to read.

'Semiotics: The Basics' which I bought on the strength of the above, is an incomparable primer that frankly shouldn't have been published in the same bracket. Where Trusk's writing was at once warmly conversational and methodically informative, Chandler's is icily academic and dense. Trusk would excitedly explain to his readers why the study of linguistics is fascinating, whereas Chandler takes our interest in semiotics for granted and presumes readers have at least some grounding in literary theory. In his defence, anyone who's motivated to buy a book specifically on semiotics probably has had a bit of experience in related disciplines and maybe it's unfair to compare Chandler's readership to Trusk's- but then why package the book in the same way?

The promise that this book is 'jargon-free' is frankly rubbish, and whether or not it is 'accessible' is debatable. Semiotics is a niche discipline that is formally represented in only a handful of universities worldwide, and deals in subtle notions which require a degree of mental agility (and patience) to appreciate. Whilst it has had its fair share of charismatic supporters, especially in the last fifty years or so, its critics call it pompous and accuse its followers of talking big and meaning little. This book takes a neutral stance (unlike Trusk who quite animatedly evangelises linguistics) towards the subject, inviting readers to make up their own minds.

So Chandler is careful to avoid generalisations and scrupulously references everything. He is reserved with his own opinions in this book, vulnerable as the discipline is to criticism, and talks almost exclusively in citations. His approach is to present us with a broad cross-section of opinions, and rather dauntingly it's up to us to make sense of them and piece them together. Here's the evidence, now you work it out. The problem is that in his spartan effort to present us with as much unbiased information as possible to a page limit appropriate for the edition, some of his citations lack clarity. Often he'll let them speak for themselves (in verbose block quotes), and when he does offer up his commentary it's usually rather officious, and as trying to follow as the original citations.

Don't get me wrong, it was all very interesting and challenging, but it's just so dense and verbose in a way that I think could and should have been avoided. For a primer in the same series as Trusk's, I feel Chandler could have quoted less, summarised more, and been more enthusiastic about his field in a way that would entice the layman. It's information-rich and unpatronising in a way that will no doubt appeal to academic types, but it's strictly a volume that has to be studied, and if you pounded through Trusk's linguistics introduction and expected more of the same from this, you've been misled.