Product Description

In this updated second edition Kevin Moloney challenges conventional public relations thinking, thoroughly investigates topical issues, and expands and updates the arguments put forward in the successful first edition.

Product Details

• Amazon Sales Rank: #146900 in Books
• Published on: 2006-03-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 16 pages

Review

'Moloney's book is colourful and polemic, positioned as a project of 'PR watch'. He conveys something of a 'Niagara of spin' in his fast moving prose which makes extensive references to US sources on propaganda and public relations.' - Jacquie L’Etang, Department of Film and Media Studies, University of Stirling, UK

'Like Shakespeare’s Caesar, public relations ‘bestrides the world like a colossus’, and the wider world urgently needs a more mature understanding of what it really is. For this reason alone, Kevin Moloney’s thoughtful, balanced book deserves a large readership, certainly inside and, even more importantly, outside the public relations community. But there are other good reasons also. First of all, the author is extremely lucid; second, he does what many scholars should do but too often do not: propose realistic solutions as well as identify core problems and questions. Some of those solutions are far-reaching: all of them should be heard.' - Simon Moore, Associate Professor, Bentley College, Massachusetts, USA

From the Back Cover

Rethinking Public Relations 2^nd edition builds on the first edition with new thoughts, data and evidence presented in an accessible style. It develops thinking on the most important question facing PR today - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. The text sustains the view that PR is weak propaganda and argues that the most effective way to counter its negative effects is for all organizations and groups to have an effective PR ‘voice’ when they want to speak publicly. But these ‘voices’ have to be scrutinized in a PR-saturated society by a more independent and competitive media, and by PR-wary citizens and consumers.

This exciting new edition challenges the conventional thinking about public relations and expands and updates the arguments put forward in the previous edition. It is designed to appeal to final year undergraduates, post graduates and all those with an interest in public relations.

About the Author

Kevin Moloney has spent one half of his career working in PR, and the other half teaching and researching it. He teaches at Bournemouth University, and researches into how PR intersects with politics, economics and the media.