Product Description

Fully updated and revised with new case studies, information on new technology such as WiFi and podcasting and example press releases, this third edition of The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.

Product Details

• Amazon Sales Rank: #97903 in Books
• Published on: 2008-01-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 432 pages

From the Back Cover

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.

The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council’s Don’t Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer’s Society and Emirates Airlines.

The Public Relations Handbook includes:

• case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities
• specialist chapters on fnancial public relations, internal communications and marketing public relations
• strategic overviews of corporate identity, globalization and evaluation
• a thorough examination of ethics and professionalism
• over twenty illustrations from recent PR campaigns 
• a new chapter dealing with public relations for charities
• a completely revised chapter on dealing with the internet effectively.

Customer Reviews

Very thorough, explains key concepts in understandable terms
I am studying public relations at university, and find this book very useful. For example, I could not grasp systems theory until I read about it in this book, and suddenly it made sense! It is quite a thorough yet simplistic text, and is certainly ideal for public relations students. Unlike many of the public relations text books that I have used, I find this book is very straightforward. As it is so concise, it is a very useful introductory text.

Pretty basic - but at least it is a start
I have yet to find a PR book that gives you any idea of how to do the real job in the real world

This would be fine as a 'course book' at college - but fairly useless if you are already working in PR

excellent from start to finish!
I am also studying PR at university, and this book helped me the most. if u are studying stakeholder theory, crisis management and internal communication this is the book for u!

the QMUC case study was particulary helpful!