Product Description

AS Media Studies: The Essential Introduction for AQA is fully revised for the 2008 specification with full colour throughout and featuring new case studies. The authors introduce students step-by-step to the skills of reading media texts, and address key areas such as media institutions and media audiences. The book is supplemented with a website featuring additional activities and resources, production guides, quizzes and tests.

Product Details

• Amazon Sales Rank: #211943 in Books
• Published on: 2008-05-13
• Original language: English
• Number of items: 1
• Binding: Paperback
• 348 pages

Review
'Truly excellent! A veritable one-stop shop for those studying A Level Media Studies. Up to date, informative and user-friendly' - Jo Wilcock, Senior Examiner AQA VCE Media and Communication

'Explanations of the media concepts, cultural terms and theoretical perspectives are clear, concise, well illustrated and accessible to all ... the notebook sections offer deeper insights ... and the stimulus to engage in more depth with media theories and debates ... The section on Media Institutions is the best I've seen' - Julia Burton, Principal Examiner for two AQA GCE Media units

'An ideal coursebook for students and an invaluable planning tool for teachers' - Les Grafton, A Level teacher, AQA Subject Advisory Committee

From the Back Cover

Praise for the previous edition:

'Very useable, helpful, supportive...this is an excellent introduction' Pauline Turner, Head of Media and Performing Arts, Portsmouth College
'An ideal coursebook for students and an invaluable planning tool for teachers' Les Grafton, A level teacher, AQA Subject Advisory Committee
'Truly excellent! A veritable one-stop shop for those studying A Level Media Studies' Jo Wilcock, Senior Examiner AQA VCE Media and Communications

AS Media Studies: The Essential Introduction for AQA is fully revised for the 2008 specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences as well as taking students through the tasks expected of them to pass the AQA AS Media Studies exam. The book is supplemented with a companion website at www.asmediastudies.co.uk featuring additional activities and resources, further new case studies such as music and sport, clear instructions on producing different media, quizzes and tests.

Areas covered include:

• an introduction to studying the media
• the key concepts across print, broadcast and e-media
• media institutions
• audiences and the media
• case studies such as Heroes, Nuts, and the Daily Mail
• guided textual analysis of real media on the website and within the book
• research and how to do it
• a production guide and how to respond to a brief

AS Media Studies: The Essential Introduction for AQA clearly guides students through the course and gives them the tips they need to become proficient media producers as well as media analysts.

Philip Rayner is a Senior Lecturer in Media Culture and Communications at the University of Gloucestershire.
Peter Wall is Chair of Examiners for GCE Media Studies, GCE Communication Studies, GCSE Media Studies, Applied GCSE Media and the Creative and Media Diploma.

Series: Essentials
Series Editor: Peter Wall

Media Studies

About the Author

Philip Rayner is a Senior Lecturer in Media Culture and Communications at the University of Gloucestershire.

Peter Wall is Chair of Examiners for GCE Media Studies, GCE Communication Studies, GCSE Media Studies, Applied GCSE Media and the Creative and Media Diploma.