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Consumer Boycotts: Effecting Change Through the Marketplace and Media
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| List Price: | £27.99 |
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Product Description
This volume examines consumer boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, the author discusses different types of boycotts - from their historical focus on labour and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
Product Details
- Amazon Sales Rank: #1014144 in Books
- Published on: 1999-08-11
- Original language: English
- Number of items: 1
- Binding: Paperback
- 304 pages
Editorial Reviews
From the Back Cover
Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types of boycotts-from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
About the Author
Monroe Friedman is Professor of Psychology at Eastern Michigan University. He is on the editorial boards of the Journal of Consumer Affairs and the Journal of Consumer Policy and is author of A "Brand" New Language: Commercial Influences in Literature and Culture (1991).
