Product Description

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll–out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. ′m–Profits: Making Money from 3G Servives′ will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.
∗ Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end–user
∗ Explains how will money be made out of delivering 3G services
∗ Covers the key issues of ′revenue sharing′ and competition
∗ Includes 12 service vignettes
Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.

Product Details

• Amazon Sales Rank: #714352 in Books
• Published on: 2002-08-27
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 328 pages

Review
"...A visionary theory of the future of telecoms economics..."   (www.Wap Insigt, 16 September 2002)

"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)  

"...fascinating...a must for anyone in the business..." (M2 Best Books, 30 September 2002)

Review
"...A visionary theory of the future of telecoms economics..."  (www.Wap Insight, 16 September 2002)

"...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a valuable guide to the coming revolution..." (Information Age. January 2003)

"...fascinating...a must for anyone in the business..." (M2 Best Books, 30 September 2002)

M2 Best Books, 30 September 2002
"...fascinating...a must for anyone in the business..."

Customer Reviews

Comprehensive and stimulating overview of 3G services
The most pragmatic and insightful book on 3G services. It includes the challenges and opportunities facing the many players within and on the fringes of the industry.

I bought a number of books to better appreciate the dynamics of the mobile data services market place. Of all these books Tomi Ahonen’s truly provides the most pragmatic and down to earth insights for the reader, from whether they are a student or a marketing or technology professional.

The 5M model of 3G services is a gem, providing an easy to understand framework on the interrelationships and commercial potential of 1000’s of services, both now and in the future.

I also found the discussion on the evolution of the industry value chain and its practical implications to network operators, application providers, content owners and equipment manufacturers to be thought provoking.

This book goes beyond the jargon and the theory and hits the sweet spot of how to make money in this industry. It’s obvious from the style and content that the author has significant real world experience of the mobile industry and he imparts this know-how from a number of perspectives.

Anybody who wants a pragmatic and realistic insight into the development of the mobile industry should read this book.

This book deserve to get 6 stars, not just 5 stars
In this book Tomi Ahonen exlplains how to make a profit on the 3G network. The book covers all the aspect on how to make money in the 3G world. But the book isn't limited to just 3G, much of the content also works for 2G

This book gave me ideas for potential business ideas, which I'm currently pursuing.

I also contacted Tomi by email, and he replyed within 24 hours. He is very helpfull.

Comprehensive and stimulating overview of 3G services
The most pragmatic and insightful book on 3G services. It includes the challenges and opportunities facing the many players within and on the fringes of the industry.

I bought a number of books to better appreciate the dynamics of the mobile data services market place. Of all these books Tomi Ahonen's truly provides the most pragmatic and down to earth insights for the reader, from whether they are a student or a marketing or technology professional.

The 5M model of 3G services is a gem, providing an easy to understand framework on the interrelationships and commercial potential of 1000's of services, both now and in the future.

I also found the discussion on the evolution of the industry value chain and its practical implications to network operators, application providers, content owners and equipment manufacturers to be thought provoking.

This book goes beyond the jargon and the theory and hits the sweet spot of how to make money in this industry. It's obvious from the style and content that the author has significant real world experience of the mobile industry and he imparts this know-how from a number of perspectives.

Anybody who wants a pragmatic and realistic insight into the development of the mobile industry should read this book.