Product Description

Celebrities have always captured the imagination of the public. In today′s age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury’s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker’s Crisps increased by 105% thanks to Gary Lineker; One to One re–launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

• How to choose the right celebrity for your brand
• How to build your brand using a celebrity
• How to manage relationships with celebrities
• How to protect celebrity and brand reputation

Product Details

• Amazon Sales Rank: #73200 in Books
• Published on: 2004-03-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 340 pages

Review
"...the phenomenon, ironically Celebrity Sells, will make unpalatable reading for companies that have spent millions re–branding themselves around famous face..." (Independent on Sunday, 26 October 2003)

"...fascinating and witty reading..." ( Hot Stars, 3 April 2004)

“… Pringle knows his stuff.” (Daily Telegraph, 6 April 2004)

“This book is designed as a practical guide for practitioners…” (Sunday Business Post , 9 May 2004)

“This book looks at stars and advertising– and has some fab facts.” (New Woman, June 2004)

“… packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.”(Media Week, 1 May 2004)

“… an important book…” (Reading Chronicle, 20^th May 04)

“…shows just how deeply our lives and lifestyles are influenced…” (City to Cities, Sep/Oct 2004)

 “…sound and detailed advice on how to find the right celebrity...” (Admap, November 2004)

“…This book is practical, relevant and packed with leading edge thinking…” (Mark Ritson, London Business School in IoD, Winter 2004)

“...for anybody fascinated by the public’s obsession with the celebrity cult…absorbing enough to appeal to a mainstream audience…” (Campaign, 10^th December 2004) 

Review
"...the phenomenon, ironically Celebrity Sells, will make unpalatable reading for companies that have spent millions re–branding themselves around famous faces..." (Independent on Sunday, 26 October 2003)

"...fascinating and witty reading..." ( Hot Stars, 3 April 2004)

“… Pringle knows his stuff.” (Daily Telegraph, 6 April 2004)

“This book is designed as a practical guide for practitioners…” (Sunday Business Post , 9 May 2004)

“This book looks at stars and advertising– and has some fab facts.” (New Woman, June 2004)

“… packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.”(Media Week, 1 May 2004)

“… an important book…” (Reading Chronicle, 20^th May 04)

“…shows just how deeply our lives and lifestyles are influenced…” (City to Cities, Sep/Oct 2004)

 “…sound and detailed advice on how to find the right celebrity...” (Admap, November 2004)

“…This book is practical, relevant and packed with leading edge thinking…” (Mark Ritson, London Business School in IoD, Winter 2004)

“...for anybody fascinated by the public’s obsession with the celebrity cult…absorbing enough to appeal to a mainstream audience…” (Campaign, 10^th December 2004) 

Media Week, 1 May 2004
"...packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.."

Customer Reviews

Wonderfully Informative
I have been using this book as a textbook, being a Public Relations student I find it packed with informative case studies. Inspite of a subject of this nature, Mr. Pringle has managed to keep large parts of his book timeless and something that could be relevent for years to come in the field of PR and Mktg. This book is complimentary as well as critical towards celebrities and using them towards promotional activities. You wont find another book as specific as 'Celebrity Sells', the title of the book is exactly what you get inside and more. This book is a must read for all communications/advertising/mktg students and a wonderful handbook for professionnals.

Celebrity Sells
I got this book for my son, as it was highly recommended to him by his Masters Supervisor and he asked me to get for him via my account at Amazon.co.uk. He says "This is the first and only book which addresses celebrity involvement in marketing, extensively and meaningfully. It has proved to be an invaluable source for my dissertation. With every angle covered, supported by a fine set of examples, this book should be considered as the principal point of reference for the theory and practice of celebrity endorsements". He has had one contact with the Author to reinforce a few points with him and was very positive about the responsiveness and value obtained back. He definitely highly recommends it to all those interested in studting about or in knowing more about this topic.

Fantastic Read
Excellent book on celebrity endorsements. It covers such a diverse range of topics and goes into great detail. A great read whether you're interested in the subject or not!