Product Description

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz –– and build your bottom line.

Discover how to
∗ Map a winning PR strategy
∗ Grab attention with press releases, interviews, and events
∗ Cultivate good media relations
∗ Get print, TV, radio, and Internet coverage
∗ Manage a PR crisis

Product Details

• Amazon Sales Rank: #10507 in Books
• Published on: 2006-05-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

Review
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

Review
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

From the Back Cover
Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz — and build your bottom line.

Discover how to

• Map a winning PR strategy
• Grab attention with press releases, interviews, and events
• Cultivate good media relations
• Get print, TV, radio, and Internet coverage
• Manage a PR crisis

Customer Reviews

Superb guide, informative and enjoyable
Broken up into chapters and well indexed so easy to find what you're looking for. Gives practical instrcutions, theorectical advice and real-life examples to illustrate the author's points. Would be useful for people who own a small or large company, work in PR for one company or possibly as a starter in a PR firm.
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.

Great Read!
As a creative professional, this book is exactly what i hoped it would be! very informative, very well written, repeats itself a tad but perhaps that is to cement some of it's points? it clarifies your suspicions and gives you the confidence to try our your pr ideas!