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Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production)
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| List Price: | £25.99 |
| Price: | £22.09 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 5 to 9 days
Dispatched from and sold by Amazon.co.uk
Product Details
- Amazon Sales Rank: #1467816 in Books
- Published on: 2001-09-22
- Original language: English
- Binding: Hardcover
- 480 pages
Editorial Reviews
Synopsis
The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter cover
