Product Description

The Apprentice with Sir Alan Sugar is a high profile new series coming to BBC2 in February 2005. The program is the UK version of the highly successful US series featuring Donald Trump. Sir Alan Sugar is the self-made multi-millionaire behind Amstrad and Viglen, and he is also well known outside the business world thanks to his high profile involvement with Spurs FC. The book is a practical guide to succeeding in the business world and is packed with instructional information from Sir Alan based on the lessons learned in the series. Contains lots of questionnaires, bullet points and summaries in order to make the subject matter more accessible and easily digestible than in traditional business manuals. There will also be plenty of case studies to illustrate and analyse the strengths and weaknesses of the candidates from the series, so the book will appeal to fans of the program as well as would-be entrepreneurs.

Product Details

• Amazon Sales Rank: #217644 in Books
• Published on: 2005-02-10
• Original language: English
• Binding: Paperback
• 224 pages

Customer Reviews

A quick read
For anyone who watches the BBC show, this is a good companion to have as it puts flesh on the bones of the TV series. For anyone who hasn't seen the show it is still a good read. There is anything particularly new in the business principles presented but what is refreshing is the way that Sir Alan Sugar presents the information. It is direct and to the point. There is no fluff. Many business books are a chore to read. This book has practical information presented in bite sized pieces which are very easy to digest.

I've given the book 4 stars, with 1 star taken away for quite a number of typographical errors scattered throughout. It's obvious the book was hurried out to coincide with the beginning of the TV show.

Great if you're a fan of the series...
If you read the previous book from The Apprentice, then the initial thing you'll notice about this one is that it is very similar for the first section of the book.

The opinions and thoughts of Sir Alan have basically been copied from the original book to this one, with a few tweaks here and there.

For me this was fine as I am a big fan of the series, and also find that if I read things a few times over I take them in better.

The main difference with this book is the review of the tasks from the last series. Sir Alan gives his thoughts on the outcome from each task, and expresses his opinions on various aspects of each task. There is also an overview of the candidates from the new series.

If like me you love 'The Apprentice', and you are happy to read the same thing again, this book is for you. If however you are looking for some brand new advice and new detail of personal experience from Sir Alan, there really isn't much in here so it might be what you want.

this book is wonderful
the book encapulates how alan sugar set up and launched his buisness from scracth and it explores the ways you could run yours. I found the book awe-inspiring. it gave me certain pointers about running a business that i had never heard of berfore but they work wonders in the company i own & run from my home office. GET THIS BOOK JUST FOR THE SIMPLE FACT THAT IT IS A INSPIRING READ AND IF YOU WANT TO RUN YOUR OWN BUSINESS SIR ALAN IS THE PERSON TO GIVE YOU POINTERS ON THIS