Product Description

This work is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.

Product Details

• Amazon Sales Rank: #1609093 in Books
• Published on: 2003-04-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 648 pages

Customer Reviews

Good book to understand internet technology and commerce
I had a vague idea about electronic commerce before I read this book. And it was a very good chance for me to understand e-commerce afterwards. This book is described by case studies which helps the readers to understand pretty easy. I want to recommend this book to the people who want to start their studying of E-Business or E-Commerce.