Product Description

The aim of this book is to identify the difficulties of working for health - a challenge which health service providers in the UK and elsewhere have to face and expect health care professionals to address. Professionals in this area are increasingly having to shift their attention from health promotion to the broader public health arena. To do this poses specific problems - linking theory and practice, identifying and evidence base and establishing guiding principles and values on which practice should be based.

Since the publication of the first edition there has been a significant policy shift within the UK which makes this book even more important for an increasing number of health care professionals. In addition the rise of evidence-based health care makes this book's focus on the dilemmas and challenges which underpin health promotion - i.e. where is the evidence and how is health promotion practice informed by it - even more timely.

The new edition will continue the emphasis on examples from practitioners work which was popular in the first edition but will enhance this aspect by including a much wider range of case study material reflecting the diversity of health promotion practice. All the case studies will be accompanied by commentaries from the authors allowing the reader to see the relevance to their own practice.

Product Details

• Amazon Sales Rank: #59566 in Books
• Published on: 2004-10-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 296 pages

About the Author
Dr Jennie Naidoo BSc, MSc, PGDip, PGCE is Principal Lecturer, Health Promotion and Public Health, University of the West of England, Bristol, UK

Professor Jane Wills BA, MA, MSc, PGCE is Professor of Health Promotion, London South Bank University, London, UK

Customer Reviews

public health and health promotion
A typical book by Naidoo & Wills which gives you all the facts regarding public health V good!

offered a great insight
This book offered a great insight into the needs of public health and what it consists of, explained many facets of Public health in an easy and understandable way. very beneficial for those who have limited understanding of the concepts of public health