Product Description

Promoting Health is an easy-to-read, practical guide for all those who practise health promotion in their everyday work.

It is addressed to everyone who aims to improve the health of individuals and communities: health professionals, health and social care managers, and professionals working for local authorities and non-governmental organisations.

A best-seller since 1985, this 5th edition has been fully revised and updated. It takes account of developments in the new millennium such as revised national strategies for health in the UK, the modernisation of the National Health Service, and the advent of national programmes to tackle the root causes of inequalities in health. It features recent innovations such as the emergence of a multi-disciplinary public health workforce, new research on the comparative effectiveness of different approaches to health promotion, and the impact of information and communication technology. Other new features include a glossary of jargon commonly used in public health and health promotion, and website addresses for further information.

Promoting Health provides a comprehensive and rigorous introduction to the theory and practice of health promotion. Part 1 explores concepts of health, health promotion and public health, discusses ethical issues, and maps out the agencies and people who play a part. Part 2 looks at assessing health promotion needs, and researching, planning and evaluating health promotion work. Part 3 focuses on "hands on" health promotion, such as how to plan and manage a community health project; how to help people to change their health behaviour; how to get press coverage for a health event; how to have your say in local health policy - and much more.

The book is user-friendly, accessible and easily understood, enlivened with numerous exercises, case studies and illustrations. It will be useful, for example, to nurses and other health workers in training, but it can also provide ideas and information for postgraduate study and professional development in public health or health promotion. Promoting Health is also a helpful resource for tutors, particularly because it contains ready-made exercises and case studies that tutors can use.

Between them, the authors have over 60 years' experience of practice, teaching and research in health promotion and public health. This edition has been updated with additional input from a range of experienced practitioners and distinguished academics in the field.

Product Details

• Amazon Sales Rank: #35836 in Books
• Published on: 2003-03
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

Customer Reviews

A MUST for ANYONE interested in health and its promotion
I am a health promotion student and for the past four years this book has been my bible. The combination of the extensive health promotion experience of the two authors has produced a comprehensive, easy to read text interspersed with practical exercises, case studies and cartoons to not only maintain the interest of the reader, but to challenge their views as to what 'health' is and what 'health promotion' encompasses.

This book is useful not only for the health promotion specialist or student, but anyone coming from a health related background or whose job involves any aspect of promoting the health of a particular client group. Issues such as the multitude of views of what health is and who promotes our health are introduced as a precursor to the exploration of what is meant by the term 'Health Promotion'and what are the values of health promotion. Accessible and easy-to-follow guidelines advise on how to identify health promotion needs, practice effectively and how to efficiently plan and evaluate health promoting activities.

I cannot recommend this book highly enough and would also thoroughly recommend 'Health Promotion: Foundations for Practice' by Jennie Naidoo and Jane Wills.