Product Description

In a step-by-step format this guide will help any organization define its aims to provide an invaluable business plan that can then be used to convince financiers that the business will work and is worth supporting.

Product Details

• Amazon Sales Rank: #567560 in Books
• Published on: 2000-10-05
• Original language: English
• Binding: Paperback
• 215 pages

Amazon.co.uk Review
Business Planning can be a real headache for first-time writers. What should you include? How do you gather all the information? And, perhaps most importantly, how can you ensure that your financial forecasts are as accurate as you can make them? In this guide, Ron Johnson reveals all.

While its title might imply that you can get a good business plan together in a weekend, this is not, by any means, a 'quick-fix' book, and Johnson does not offer shortcuts or easy options. His emphasis is on research, preparation and careful construction of the plan and successive chapters walk you through the stages in logical sequence. Example business-plan pages, tables for you to complete, check lists and a myriad of questions will help you get your thoughts in order, while the surrounding text explains what you should be doing, and why, at every turn.

The book is very easy to read. Johnson explains jargon and 'business-speak' using an informal, almost chatty, style. There are plenty of examples of how you might go about things depending on the nature of your new business, and pointers towards good practice. Questions pop up almost relentlessly, helping to ensure that you really have thought everything through. To round things off, the final chapter of the book is an outline business plan which you can fill in to make your own.--Sandra Vogel

Customer Reviews

Efficient
The author of this book writes with the assumption that you know the basics for running your own business and reckons that, if you already have all the information at your fingertips, it only takes 24 hours to write a three year business plan for a samll to medium sized business. This book starts off with a planning timetable to help you plan to plan! Bizarre but so effective. The book is comprehensive, clear, easy to read and absorb. Although assuming a certain amount of knowledge it still covers all the basics and pushes you towards producing a business plan that will help you secure outside planning as well as forming the basis of your business management. There is a blank business plan at the end which some people may prefer to examples that are already filled in.