Product Description

Born in the Bronx to Greek immigrant parents, George Lois left art school in his sophomore year and ultimately landed in the advertising department at CBS. He joined Doyle Dane Bernbach as an art director in 1959, immediately establishing himself as the talented "enfant terrible" of the American adverting industry. He left to start his own agency, Papert Koenig Lois, in 1961, where his seminal ads for such products as Smirnoff vodka and Coty cosmetics established him as a media darling as well as a master of the provocative sell. In October 1962 he began designing covers for "Esquire" magazine, among them the famed Andy Warhol shot, Muhammad Ali as St Sebastian (1967), and Claudia Cardinale, in a transparent vinyl dress, straddling a motorcycle (1966). Presciently anticipating the personality-driven ad world of today, Lois was one of the first creative directors to use celebrities - brilliantly and often outrageously - to express big ideas in ads, commercials, music videos and magazine covers. This book takes the reader through 140 campaigns and "Esquire" covers, featuring celebrities like Mick Jagger, Frank Sinatra, Jack Nicholson, Jacqueline Onassis, and Woody Allen; sports greats; famous politicians such as John F. Kennedy and Martin Luther King, Jr; and clients ranging from Cutty Sark whiskey to Olivetti, "USA Today", American Airlines, Pepsi, Xerox, and the sports network EPSN.

Product Details

• Amazon Sales Rank: #639054 in Books
• Published on: 2003-03
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

About the Author
See descriptions. Lois has been inducted into the Art Directors Club Hall of Fame and is the recipient of an American Institute of Graphic Art (AIGA) Gold Medal. Now 72, he still runs his own company, Lois, and continues to consult for major ad campaigns and clients. Author's/Photographer's Residence: New York, NY