Product Description

Assess whether you've got the right characteristics to make a success of self-employment. Learn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT. Further help is provided by the author's own website from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas. In addition, there's an "Online Directory" section with useful links to other websites.

Product Details

• Amazon Sales Rank: #31294 in Books
• Published on: 2008-02-28
• Original language: English
• Binding: Paperback
• 160 pages

About the Author
Steve Gibson's business experience includes sales, marketing, retailing and wholesaling.He worked for two of the leading wholesale nurseries in Europe, before plunging into self-employment in 1992.In 1998 he formed Start Business and since then he has helped hundreds of people to start their own business.

Customer Reviews

Get off to a flying start.
If you are considering going into any kind of business for yourself, this book is a must read. It is full of `on the money' practical advice and has been written with a human touch, informative and humorous in delivery. The author clearly knows his subject matter and has packed the modest 156 pages cover to cover with tips explanations and genuinely helpful suggestions that will get you up and running with all the major questions answered. The fact that this book is small is a real bonus as it can sit in your laptop bag or briefcase as a quick reference guide unlike some weighty tomes which look impressive yet gather dust on a shelf. This little gem can be easily carried into battle where you are likely to need it most (I take my now dog eared copy with me everywhere!). This book is like having a knowledgeable friend to turn to for sharp succinct advice. If you are looking for in depth examination of business strategy, move along, this is not the book for you. If however you want to stop procrastinating and start that business of yours you can read this book in a day and know everything you need to get started.

Helpful and informative
Packed full of information and advice whilst being an entertaining and humourous read. All the essential facts and a bit of fun too. This book is a must have for anybody in the process of or thinking about setting up their own business.

And Not Before Time!
There are countless books about starting a business, and which do not get near the realities of Self-employment. All too often they provide a hotch-potch of academic topics which are frequently inappropriate, or even irrelevant, to the great majority of individual start-ups. This was always true but now especially so as more people adopt "portfolio" lives and start "life-style" businesses. Steve Gibson is a practitioner in the world as it really is - and it shows.Going Self-employed: How to Start Out in Business on Your Own - and succeed! The language is welcoming; the advice is practical; the topics are relevant - and above all, the book is friendly!