Product Description

An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority. The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.

Product Details

• Amazon Sales Rank: #814715 in Books
• Published on: 2002-03-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

From the Back Cover

An irreverent, off-the-wall, PC-slammin', totally-biased look at Apple, and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market, personality book about a computer platform and the people who love it, and the love/hate relationship they have with Apple. It's about what you feel, how you're treated (and mistreated), and what it's really like living life in the computing minority. The book, based upon the author's hugely popular magazine column, takes a humorous, evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings, and what it's really like being a Mac user, it presents them in a humorous, often sarcastic, and occasionally sophomoric way that Mac users love. It's brash, unapologetic, insightful, controversial, outspoken, and often hilarious, peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA, each chapter contains an underlying message of Apple evangelism, and it can often be as inspiring as it is funny.

About the Author

Scott is Editor-in-Chief of Mac Design Magazine, the graphics magazine for Macintosh users, and Photoshop User magazine, the Adobe Photoshop "How-to" magazine. Scott is co-founder of Mac Today magazine, and has been a contributing editor and columnist to several Mac Web sites, including MacCentral.com.

He is president of the National Association of Photoshop Professionals (NAPP), the worldwide trade association for Adobe Photoshop users, and is President of KW Media Group, Inc., a Florida-based software education andpublishing firm.

Author of the best-selling books Photoshop 6 Down & Dirty Tricks and Photoshop 6 Photo-Retouching Secrets, Scott is also co-author of Photoshop 6 Killer Tips, all from New Riders Publishing.

He's a contributing author to the books Maclopedia, the Ultimate Reference on Everything Macintosh from Hayden Books; Photoshop 6 Effects Magic from New Riders; and Adobe Web Design and Publishing Unleashed from Sams.net Publishing.

Scott is training Director for the Adobe Photoshop Seminar Tour, Technical Chair for PhotoshopWorld, and is a speaker at graphics trade shows and events around the world, including Macworld Expo. He is also featured in a series of Photoshop, Illustrator, and Web design video training tapes and has been training Macintosh graphics professionals around the world since 1993.

Scott lives in the Tampa Bay area of Florida with his wife Kalebra and his 5-year-old son Jordan. For more background info on him, visit http://www.scottkelby.com

Customer Reviews

Own a Macintosh? Read this book!
Brave claim I know, but really, you should read this book. I worked my way through it on a 10 hour flight, some of the other passengers must of thought I was crazy seeing as I couldn't stop laughing.

Scott Kelby takes you on a journey during which he explains why some people are Mac users and some people are PC users, why Mac users are so fanatical in their devotion to their machines and Apple..., the importance of user groups, why you should avoid the big computer shops (to avoid getting depressed) and how you can go about coverting people to the one true way.

Very few books grip me enough to want to read them in one sitting (Barry Gibbon's Nutters and HowBoys was one other such example) and even if I hadn't had a flight to kill I know I'd have done that with this book regardless.

Do yourself a favour, get this book and learn how to survive in a PC dominated world.

Never a truer word has been written!
I bought this book with the intention of reading it on the train to work. Unfortunately, I had to abandon that idea fairly swiftly as the belly laughs and constant nodding of my head was attracting some very strange looks!

If you own a Mac and have ever raved about the inadequecies of PCs then this is the book for you. Without exception you will agree with every word he writes and the book gives you all the ammunition you could ever need for your next run in with a PC user. More importantly, it reminds you that you are a higher being and, as a Macintosh person, you belong to the most sane and insane group of people on earth.

PC users, I dare you to read this and convert!!

An appalling dull read and utter drivel.
As a die hard Macintosh user I bought this book thinking it would be a light hearted and amusing piece of literature. It’s actually a long and drawn out affair of Scott Kelby’s pathetic (and mostly recycled) Macintosh versus PC user jokes, aimed I think at self-deprecation yet still seeming depressingly smug and vaguely unpleasant at the same time. In addition this book doesn’t flow well and makes it a difficult and very boring read. Kelby clearly thinks he and his 'friends' could run Apple better than the current management, I seriously doubt it after reading the paragraph entitled: ‘don’t pick fights with people who buy ink by the barrel,’ which is a series of re-printed email sparring between his magazine’s editorial team (Mac Design) and PC users. Kelby is clearly an accomplished editor but he should stick to editing magazines and not his weird attempt at humour. I regret buying this utter drivel and I advise you to think carefully before doing so. My rating of this book with one star is only because I couldn't rate it with a zero.