Product Details
Strategic Public Relations (PR in Practice)

Strategic Public Relations (PR in Practice)
From Kogan Page

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Product Details

  • Amazon Sales Rank: #3808523 in Books
  • Published on: 2002-12-31
  • Original language: English
  • Binding: Paperback
  • 160 pages

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Synopsis
Covering public relations operating at the most strategic levels in organizations, this guide examines: the management of corporate reputations, issues and crisis management, corporate governance, public relations in the boardroom and communication in the management of change.