Product Details
- Amazon Sales Rank: #3492088 in Books
- Published on: 2002-12
- Original language:
English
- Binding: Paperback
- 160 pages
Editorial Reviews
Synopsis
Including examples and case studies, this work covers aspects of successfully managing a public relations consultancy. The book covers general management issues such as planning, facilities and structure, before considering marketing and finance in depth. The work also includes information on dealing with clients, including advice on pitching for business, how to develop ongoing relationships with clients, and ways in which consultancies can attract more clients. The international aspects of running a consultancy are also considered, as are the all-important people management issues.
