Product Description

praise and reviews

`practical and easy to read…takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`

scottish industry & commerce

getting a public relations campaign or programme off the ground can seem an overwhelming task. but, as with any project, the secret of success lies in good planning and effective management. this fully updated second edition of planning and managing public relations campaigns provides a blueprint for all practitioners. it describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:

the public relations function;

starting the planning process;

research and analysis;

setting objectives;

strategy and tactics;

timescales and resources;

evaluation and review.

packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.

by using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. endorsed by the institute of public relations, planning and managing public relations campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Product Details

• Amazon Sales Rank: #141105 in Books
• Published on: 2000-11-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Review

`practical and easy to read…takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`

scottish industry and commerce

About the Author

anne gregory

anne gregory is one of the leading academics in public relations in the uk. she is head of the school of business strategy and an assistant dean of the faculty of business at leeds metropolitan university. before becoming an academic eight years ago, anne spent twelve years in public relations practice, working both in-house and for consultancies. she is consultant editor of the pr in practice series and is the editor of ` public relations in practice` and `planning and managing public relations campaigns` also in this series, published by kogan page.

Customer Reviews

Excellent guide, read and reference tool
Anne Gregory has provided one of the most comprehensive and valuable tools for PR practioneers and non-pr MD's and marketing managers alike. Provides all the know how to get a PR plan of the ground for new and established accounts/companies and for ongoing account management. I have just started a new position and found this book fantastic and invaluable.

Terrible
Some of the statements in this book are so blindingly obvious to anyone with a nano-seconds experience in marketing that I actually bothered to read a few of them to my housemate for laughs, for example:

'The nature of the sector in which the organisation finds itself will profoundly influence the way public relations is conducted' (really, you're kidding!)

And DIAGRAMS (from the 1950's) showing what the blindingly obvious looks like too.

There are some anecdotal bits approaching interest once you've skimmed the first four chapters but generally this book I can only assume is designed to bore O level students into considering a career in accountancy.

Sorry to be so scathing but really, how can this be a best seller, it's awful!

An invaluable guide to planning a PR campaign
Despite having spent some 30 years in the PR business this book has still much to teach me. Within its pages lies a wealth of knowledge and experience written in a straightforward and easily understood style. It provides an excellent reality check on whether the PR project or programme brief you have so lovingly crafted presses all the right buttons before implementation. The section on strategy deserves praise for its simplicity and clarity of thought. In short the PR student and PR professional will find this book invaluable.