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Outsmarting Goliath: How to Achieve Equal Footing with Companies That are Bigger, Richer, Older and Better Known
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| List Price: | £16.99 |
| Price: | £14.44 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Business owners, consultants, freelancers, and other entrepreneurs are all looking for easy-to-implement, cost-effective ways to compete against those bigger than them. This manual seeks to offer them a powerful equalizer for winning business that would traditionally go to players with bigger staffs and established reputations. It demonstrates how a single telephone call, a cleverly crafted letter, an impressive catalogue, a winning advert, or a skilfully prepared presentation can influence customers to abandon big names and embrace small business products and services.
Product Details
- Amazon Sales Rank: #1786632 in Books
- Published on: 2000-07-01
- Original language: English
- Binding: Unknown Binding
- 288 pages
Customer Reviews
Superb reading for entrepreneurs and small business owners
This book offers you great pieces of advice on how to market your business with minimal costs. Outsmarting Goliath gives you insight in creative ways to promote yourself and build a great image, and being a marketing-student I have to say I learned a lot from reading this book. I strongly recommend it to anyone planning to start a business or who is interested in marketing. Read it!
