Product Details

• Amazon Sales Rank: #1372269 in Books
• Published on: 2000-07-21
• Original language: English
• Binding: Paperback
• 292 pages

Synopsis
Updated annually, this guide covers all the information needed to start up a business, from finding premises and funding, to recruitment, financial management and marketing. The 16th edition includes a list of Web sites and useful addresses.

About the Author
HELEN KOGAN is the editor of several highly successful Kogan Page books. She writes regularly for the national and trade press on business affairs and employment issues.

Customer Reviews

Well intentioned, badly edited
A quick glance through this book would suggest that it be ideal for a first time trader. However, the 14th edition is riddled with mistakes which are not just annoying but downright misleading. Cross references with other pages are appalling, the section on bookkeeping would prove useful if pages that were clearly designed to be laid out opposite each other were not placed "back to back". I suspect that some over zealous advertising manager has gone "one bridge to far" and completely ruined the page layouts.